Android and iOS are the two main smartphone working methods proper now. iOS has historically been extra profitable to software and recreation developers nevertheless it doesn’t should be that approach. I often write ideas for normal users of Android but right now I need to speak to the Android developers and present you learn how to promote your app.
Websites focused Android customers reminiscent of Android Defined and Play Store Gross sales are nice locations to promote your software or recreation. Merely use the contact type right here or right here in an effort to get in touch with me about promoting your work to hundreds of distinctive visitors every single day.
When individuals take a look at the two competing cellular software shops they typically take a look at them in another way. The typical consumer might not know of any variations however developers know it can be rather more troublesome to get accredited in Apple’s App Retailer than it may be to get in Google’s Play Store.
Not only is it harder, nevertheless it also takes for much longer too. The rationale behind each of those points is due to how Apple and Google deal with their respective software stores. Google will simply put your software by way of a collection of exams earlier than it gets revealed while Apple manually approves every app.
I might easily go into extra detail right here and there are all the time exceptions to the rule, however this can be a major distinction between the 2 platforms.
Openness is the Double-Edged Sword for Builders
See, because the Google Play Store (and Android units) are so open, it has been capable of appeal to extra builders. Some will say triple A developers gravitate towards iOS (and even prioritize it) however that doesn’t make Android a misplaced cause. Positive, piracy rates could be excessive but the platform gives more alternatives.
Should you reside in america then you might consider that Apple is dominating the smartphone market.
That isn’t the case in any respect. Actually, Android and iOS are fairly neck and neck in terms of america. The U.S. can also be one in every of Apple’s highest performing region too (with regards to market share). As we check out the entire picture, Android has over 80% of the global smartphone market share.
Take into consideration that for a minute. Out of the billions of smartphones that individuals are using every single day. . .80% of them are using an Android smartphone. So, now that you simply get why it is very important stand out from the crowded Android app market, let’s dive into how you can promote your new software or recreation.
There are dozens of the way to advertise your Android app and I can’t sit here writing ceaselessly. So I’ll hit the simplest app promotion strategies here and I can be starting with the simplest.
Pay to Promote Your Android Software
Advertising is an enormous business which allows corporations (and other people) to market their product to the plenty. Any platform that has the attention of a substantial amount of people might be value advertising on. As an Android software developer, you’re unlikely going to get good returns on TV commercials however there are other platforms to think about.
Google Advertisements / Admob
Google is the most important search engine they usually function one of the largest internet advertising companies. It’s straightforward to right away begin up a campaign with them. So, in case you have an software that targets a selected genre then you could get some great leads to paying for an advert spot on search terms which might be relevant to your app.
Admob is a mobile-specific ad community that may let you promote your product (sometimes one other app or recreation) inside another person’s software or cellular recreation. You in all probability see these typically in apps as they’ll sit docked somewhere in the app. Recreation developers will typically use these as in-game rewards for people who view them.
Android Web sites
Another avenue for individuals who need to pay to advertise their software or recreation is to contact the varied web sites which might be devoted to Android. There are a whole lot, if not hundreds, of them on the market and Android Defined is certainly one of them. Each has a selected focus however all of them have one thing in widespread. . .
. . .they either use an Android gadget or they are curious concerning the platform normally.
Either approach, the people who read these web sites are your audience. Now, you possibly can use the primary recommend and use a daily ad network to target Android associated search terms and websites, nevertheless it’s going to value you rather more than paying the web site immediately.
Some websites have a predetermined worth for advert spots (and even advert codecs) so you’ll need to contact those you have an interest in. Actually take into consideration which web sites you select to spend your money with though. A generic Android information web site goes to offer fewer returns than something more particular.
Giant Android information web sites resembling Android Central and Android Police are going to charge much more than the smaller web sites (akin to Android Explained). In fact, I might love for you to promote here (contact me in case you are ), but you might be better-suited promoting on a extra area of interest web site.
Go Where Individuals Are On the lookout for Apps and Games to Buy
I additionally run Play Store Gross sales together with this website and that is what I mean once I inform you that a niche web site can usher in a better ROI. Readers of the large information sites have individuals going there for one thing, the newest news a few new telephone, a brand new OS replace, and a few business associated particulars concerning the business.
Nevertheless, individuals going to sites like Play Store Sales, the Google Play Deals subreddit, and so forth. are in search of one factor, a great deal. Whether it’s their favourite software happening sale, or a well-liked recreation that is priced so low it’s too troublesome to cross up. Individuals going to these web sites are actively trying to spend cash.
A couple of forms of sites that I can advocate are. . .
- Play Retailer Gross sales (and comparable websites)
- App and/or Recreation Assessment Sites
- Area of interest Sites (soccer video games/apps advertising on soccer websites)
- Social Media Teams (Fb Teams or Subreddits which are associated)
- Generic Android Information Websites
Promote Your Android App for Free
Now, I know that everybody can’t afford to advertise their Android apps and games. Developers are usually individuals working a daily 9-5 job and code their stuff throughout any free time they’ve. Their common paychecks go towards paying the payments they have been paying for years.
Some individuals are discovering it troublesome to even pay for the current payments they owe. These individuals only have free time and putting these assets towards creating a recreation in hopes of additional revenue is what they are after. In order that they create an Android software or a recreation after which publish it in the Google Play Store.
They sit there, wait, and hope it takes off on its own.
In some situations (Flappy Birds is an effective instance), a recreation or an software simply goes viral and turns into a huge success. This could happen with little to no further effort from the developer nevertheless it all boils right down to luck. No one is that fortunate and some individuals are clawing their means out of debt this very moment.
You knew this suggestion was coming so I needed to get it out of the best way. I touched on it in the previous phase as a result of you’ll be able to pay to promote on these social media websites. Once more, this costs cash so many individuals will try a grassroots sort effort to be able to get their software or recreation seen.
Don’t go and spam social media networks.
This is very important however will typically depend upon the group you’re interacting with. For instance, many subreddits are towards blatant spam however you could possibly discover a subreddit hungry on your app or recreation. Once more, I take a tip from the previous phase and say letting soccer subreddit find out about your soccer app or recreation might be nice.
Personally, I recommend you go out and find all the Facebook groups and subreddits chances are you’ll need to promote your Android app in. Watch the group, see how they react to different individuals promoting products. Some shall be very hostile while others will probably be very open to it.
Many of those teams will even publish rules about ‘self promotion’, so be sure you read up on them earlier than you start posting.
There are also different methods of utilizing social media to spread the word of your app or recreation. As an alternative of creating dedicated posts about it, you possibly can reply to people who find themselves on the lookout for one thing your app or recreation can supply. I find these opportunities very often as individuals are all the time asking for tactics to repair a bug that I’ve written about here.
Going again to a different area of curiosity in our first phase, dedicated Android sites could be leveraged in various methods. When you can’t afford to pay for an promoting spot on their website then you definitely could possibly write up a visitor publish for them. This can be a better answer for builders with apps that clear up a problem.
That method you possibly can write out a troubleshooting/answer submit and current it to the web site as a bit of content that may assist its readers. Positive, the visitor submit will point out and/or link back to your software, however it may be useful to the web site’s group.
It’s harder to do this in the event you’re an Android recreation developer but there’s a special approach you may go.
App or Recreation Evaluation Websites
Should you don’t have an software or recreation that solves a problem (making it worthy of a guest publish), then you might need to submit what you made to an app or recreation evaluation web site. These websites are all the time in search of good content material so a top quality software or recreation is ideal in this state of affairs.
There are dozens of internet sites on the market that do nothing but assessment purposes and games for cellular units. The cellular recreation evaluate websites are typically more widespread however there’s one thing for everyone out there. They often have contact varieties to get in touch with them, like Droid Players has, so it’s straightforward to point out them your work.
I do need to warn you about paying to have your Android software or recreation reviewed.
That’s usually frowned upon but it could actually get your work bumped to the top of their scheduled listing of apps and video games to evaluate. The selection is up to you however you possibly can see how straightforward it’s for this sort of follow to turn into unethical. It’s not all the time a nasty factor however it’s one thing you ought to be wary of.
It Takes Time to Promote an Android App
It is best to never anticipate an software or a recreation to turn into an immediate hit the moment it gets revealed in the Google Play Retailer. In that very same vein, you should not anticipate fast outcomes in terms of putting within the effort to promote your app or your recreation.
It could possibly take dozens of rejections earlier than the first website will write about your work.
By no means surrender (identical to you didn’t hand over when coding the app or recreation) and continue working to promote your work and you’ll ultimately see a end result. It will not be as massive as you anticipated at first. . .or it might launch your Android recreation to the subsequent degree. The aim is to maintain at it until you’re proud of the results.